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Sybase 365 eyes on Pakistan market for mCommerce Services

1/4/2010

After creating a national m-Payment standard in developed markets (e.g. Germany, Austria, Singapore), Sybase 365 is pursuing similar strategies globally for emerging markets (e.g. Pakistan, Indonesia, Philippines, Caribbean, China, India, Africa, South America), where there is presently difficulty in transacting due to a limited banking footprint and a cash culture.

Since 89% of the adult population in Pakistan is unbanked and 62% uses mobile phone services, Sybase 365 strongly believes that there is an enormous opportunity for mobile money in Pakistan especially “Banking the unbanked” is very exciting.

AbacusConsulting as the only authorized reseller of Sybase 365 mCommerce solution, is working closely with Sybase 365 to explore potential mCommerce opportunities in Pakistan.

For further details on our mCommerce offerings, please visit: http://www.abacus-global.com/adm/index.aspx