Abacus wins DHA Raya mandate for research and strategy consultancy

AbacusConsulting has made a significant breakthrough into DHA Lahore by winning two Research & Strategy assignments with Defence Raya Golf and Country Club (Defence Raya).  Defence Raya is a joint venture between DHA Lahore and Bandar Raya Developments Berhard (BRDB) – both formidable forces in their respective real estate markets. AbacusConsulting will be conducting a research study for two of the key projects of Defence Raya, namely the Luxury Villas and the Commercial Premises, and provide strategic advice on their marketing plan and strategy.

Defence Raya is a first of its kind integrated township comprising of a golf resort, a gated housing community and various commercial projects, all under one umbrella. Situated in Phase VI of DHA Lahore, it is planned around the lush greens of an 18-hole international-standard golf course,  over 400 acres of beautifully landscaped luxury homes, apartments, a prestigious golf and country club including a 5-star resort club house, commercial premises, a hotel and a state-of-the-art shopping mall.

In the backdrop of the current economic scenario, Defence Raya have engaged AbacusConsulting to conduct a detailed 2-phased market study and provide strategic advice to the client on the timing, pricing, marketing and launch of the Luxury Villas and Commercial Premises projects based on our market evaluation.