Abacus develops SMART Application for Pakistan Tobacco Company

Abacus joined hands with Pakistan Tobacco Company to develop a SMART Application for directed marketing and promotional activities. In this project, Abacus will ensure smooth process of data collection from the real customers and later the data collected will be used for various marketing activities. By the end of the year 2015, Pakistan Tobacco Company is expected to touch 4.9M customers across Pakistan through this process.